Budweiser Pulls slogan accused of "Promoting Rape culture"

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06 May 2015 16:23 #191010 by
Budweiser Pulls slogan accused of "Promoting Rape culture" was created by
Budweiser appologizes for new slogan that "promotes rape culture."

I came across this today and wanted everyone's opinions. Did Bud cross the line or are people overreacting?

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06 May 2015 16:38 #191014 by Kit
Replied by Kit on topic Budweiser Pulls slogan accused of "Promoting Rape culture"
I think it's a little bit of people overreacting and a little bit of bad campaigning lol. Alcohol has been known as liquid courage for a while, I'm sure that's all they mean by "removing 'no'" but in all our Sexual Assault Prevention briefings we're repeatedly told that alcohol is used to facilitate rape and "No means no". I'm sure folks are just connecting dots that weren't intended to be connected. But the guys behind the advertisement should have seen it coming!
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06 May 2015 16:40 #191016 by
Replied by on topic Budweiser Pulls slogan accused of "Promoting Rape culture"
It says more about the mindset of some recipients than it does Budweiser's intentions. "Removing no from your vocabulary for the night" is pretty open to interpretation, so if you want to view in a sexual context it can be done but it can also mean "Calem, wanna use this trash can lid as a sleigh down this steep hill in sub-zero temperatures?" "Hell yeah!"
(there are multiple reasons why I don't drink anymore, this being just one)
But in the end I feel that Budweisergate here is a bit hysterical.

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06 May 2015 16:42 #191017 by Breeze el Tierno
Replied by Breeze el Tierno on topic Budweiser Pulls slogan accused of "Promoting Rape culture"
I don't imagine it was an active or conscious promotion of Rape Culture, but when I read it, I thought, "Yikes... that does sound kinda' rapey." :blink:

This is why we let other people edit our work from time to time. :unsure:
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06 May 2015 16:54 #191020 by Locksley
Replied by Locksley on topic Budweiser Pulls slogan accused of "Promoting Rape culture"
Rape culture is a very big problem in the world, so no, I don't think it's at all wrong that this campaign was noticed and taken down. People react, whether they know it or admit it, to social cues - especially those pressed upon them through their preferred media choices. Messages like this can very easily sink in where they don't belong, especially if other contributing factors already exist in that person's life.

Is it a small-time issue as a single article? Certainly. But it's an unfortunate part of a much larger system of social norms.
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06 May 2015 17:05 #191022 by
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I doubt it was intended to promote rape culture, but it reeks of the dude-bro mentality. For all the "drink responsibly" campaigning done, it seems to promote irresponsible drinking rather than rape, but it can be (and obviously has been) interpreted to mean "drink our beverage and ignore any no's you get". This one should've been filtered out of the good idea pile, imo.

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06 May 2015 17:32 #191027 by Brenna
Replied by Brenna on topic Budweiser Pulls slogan accused of "Promoting Rape culture"
Personally, I dont think it promotes or even references rape culture, though I can certainly understand why people might feel that way.

I do feel that its irresponsible in that it encourages the idea that you need to drink in order to have fun, be confident or have a good night. But then, all alcohol campaigns do that, and I dislike the "alcohol culture".


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06 May 2015 17:52 #191033 by
Replied by on topic Budweiser Pulls slogan accused of "Promoting Rape culture"

Brenna wrote: I do feel that its irresponsible in that it encourages the idea that you need to drink in order to have fun, be confident or have a good night. But then, all alcohol campaigns do that, and I dislike the "alcohol culture".


https://www.youtube.com/watch?v=wF1E5ZO8Lug

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06 May 2015 18:00 - 06 May 2015 18:01 #191036 by OB1Shinobi
Replied by OB1Shinobi on topic Budweiser Pulls slogan accused of "Promoting Rape culture"

Akkarin wrote:

Brenna wrote: I do feel that its irresponsible in that it encourages the idea that you need to drink in order to have fun, be confident or have a good night. But then, all alcohol campaigns do that, and I dislike the "alcohol culture".


https://www.youtube.com/watch?v=wF1E5ZO8Lug


thats hillarious because its true "please drink responsibly" lol and the connection between sex is funny also because while its true that everyone loosens up a bit with a couple drinks in them, as a general rule, the drunker a man gets the less women want to be around him, which the commercials dont really make too clear do they? lol "use our product and look like a jerk!"
People are complicated.
Last edit: 06 May 2015 18:01 by OB1Shinobi.

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06 May 2015 18:50 #191046 by steamboat28
Replied by steamboat28 on topic Budweiser Pulls slogan accused of "Promoting Rape culture"
People will always find exactly what they're looking for. If they're looking to be upset, everything will look like a good reason. This is a heinous overreaction to a questionable (at best) choice of phrasing.
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