steamboat28 wrote: Well, seems you're right. Apparently the Coca-Cola logo is always, always, always, white-on-red and never, ever changes. Ever.
Thanks for the sarcasm, but the Coca-Cola logo is a trademark. Since you seem to feel like you are the only expert here, let me be clear.
A trademark, trade mark, or trade-mark[1] is a recognizable sign, design or expression which
identifies products or services of a particular source from those of others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher or on the product itself. For the sake of corporate identity trademarks are also being displayed on company buildings.
As someone who works in a marketing capacity for a worldwide media company with more lawyers than anything else, I can assure you that these things are taken very seriously. You can "graphic design" anything to death, but the trademark is specifically what is legally registered by an entity to separate it from competition.
If you want to see viciously guarded trademarks and copyrights, you only need to look to the National Football League in the U.S.
When TOTJO decides to trademark a logo, that will be the only official one whether we use it exclusively or not. It will be the only legally protected mark in the eyes of the law. Until then, it will remain a point of contention.
Coca-Cola can change the colors and designs in it's marketing, but that doesn't make the entire design a trademarked Coca-Cola logo.
When in doubt, look for the ®
