I couldn't see the video, but from what I gather from the comments:
I "buy" my happiness, love, and belonging
Sometimes with money, sometimes through a more complex transaction of services/acts etc - none the less, aside from my dear mother, I don't believe anyone is going to give me love freely and without some kind of return.
To be a part of this community here, I have do to certain things, give you something that you need, and in return I get to call myself a Jedi and speak here. If I do not meet my "side" of the deal, you will cut me off from yours.
It's business.
(I might be off, like I said, I'm inferring from other responses, not from the original text)