TOTJO Circle... Lets get this decided...

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10 years 2 weeks ago - 10 years 2 weeks ago #137811 by steamboat28

666 wrote: @ Akkarin, I know, some council members already told me that, and I do accept that as our logo, but for some reason, here is a now post about it, and the website, still have a wrong logo, (also in some other places... facebook, bla.. bla... bla...)
time to encourage the use of the real logo? maybe?, at lease in public places?


It's not wro..there is no rea...do you people understand how branding works, or should I just give the **** up and let you destroy the aesthetics of this gorgeous logo in peace?


edit - I apologize for the hostility in that post, but I don't understand why we don't take a moment to ask those of us that have had to deal with branding issues and graphic design and logo recognizability and heraldic function and contrast and negative space and ART and things what their opinion is, instead of all just harrumphing about "the way it ought to be"
Last edit: 10 years 2 weeks ago by steamboat28.

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10 years 2 weeks ago #137812 by Jestor
lol, wow....

Hi steamboat...

We having fun?

Lol, OK, yes, we did agree thatbthe circle was officially a part...

I guess, my question is more "where is it officially needed?"

I also think 666's point was it doesn't change mid-campaign....

Yes, it changes, but, they do not officially use more than two versions at a time...

And even then, only in the transition form one to the other...

Rank bars, are official, page header, official....

Ecards sent out from TOTJO, official....

Ecards not sent out from TOTJO, such as posted by a member, unofficial...

Hows that?

Which means for the ecards, either mbets need to post them and tag TOTJO on Facebook/g+, or we need them with the official emblem too, to be posted officially...

On walk-about...

Sith ain't Evil...
Jedi ain't Saints....


"Bake or bake not. There is no fry" - Sean Ching


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10 years 2 weeks ago - 10 years 2 weeks ago #137813 by
Just to continue/adapt Steamboat's point...

Warning: Spoiler!


...all of which are recognisably the same symbol, displayed in different ways. I appreciate the need to be clearer with the "official" usage, but I would say either the "star" or the "circle" are similarly identifiable... in some situations, one or the other looks better. Why limit ourselves?

As to colours, I agree they should be uniform if we're talking about stuff like rank bars, because otherwise it just looks a little messy, but beyond that also see no reason to restrict them further.

Just my 2c.
Last edit: 10 years 2 weeks ago by .

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10 years 2 weeks ago #137815 by steamboat28

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10 years 2 weeks ago - 10 years 2 weeks ago #137816 by

Jestor wrote: Ecards sent out from TOTJO, official....

Ecards not sent out from TOTJO, such as posted by a member, unofficial...

Hows that?

Which means for the ecards, either mbets need to post them and tag TOTJO on Facebook/g+, or we need them with the official emblem too, to be posted officially...


Not wishing to undermine... but:

To be honest I had considered the E-cards as 'art' and the ones that 'blend' the symbol into the picture itself I thought looked really good. I don't really view them as 'official' in the same way that our rank bars or front page symbols are 'official'. The e-cards in my view clearly come under the umbrella of art.
Last edit: 10 years 2 weeks ago by .

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10 years 2 weeks ago #137819 by Zenchi
In reference to Veshu's badges, lets be real, their perfect, as close as it gets anyways. Lets stop nit picking people...

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10 years 2 weeks ago #137821 by 666
so the new question is...

when or where we can use the real logo, and where we can use a work of art?

IMO, if you are representing totjo, you must use the real logo, ecards, must have the real logo, the website, documentation, business cards must have the real logo. every representation of totjo must be done with the real logo

an image I create inspired in the logo, I can post it anywhere, as a work of art, but is not representation of totjo, or is just for my use, or to show to the users here, not intended to be used as Public image.

a public image representing totjo, must have the real logo.



=====
this is my opnion, not representing anybody else than me
@steamboat28, like it or not, (like me) the logo exist, there was no contest to create a new logo, or there was no debate to improve it, change or modernize the logo, so we must use what is already there, if one day, totjo made a contest for a new logo, new design, update or whatever, we all can have ideas.... but till that day come.
the logo is there, it already exist, and nobody ask yet (officially) to be changed replaced, updated, or whatever.

anyway, we are all free to show up, new designs, new logos, new ideas... who knows, maybe you can create one, and everybody love it. and totjo swap logos.
again imo

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10 years 2 weeks ago #137825 by
Creating art that uses the logo is still a representation of the Temple regardless of where the material is used so unless we say only ever ever use that logo and never anything else (which I think i utterly silly) then it just comes down to official usage and unofficial usage.

The e-cards are created by other members and we decide to post them to our facebook page. Perhaps if we include say "Created by member......" [picture] that would get around it and give an indication that there are actually people contributing elsewhere.

Saying someone else created it would not be official representation but the Temple appreciating their artistic talent.

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10 years 2 weeks ago #137836 by

steamboat28 wrote: Well, seems you're right. Apparently the Coca-Cola logo is always, always, always, white-on-red and never, ever changes. Ever.


Thanks for the sarcasm, but the Coca-Cola logo is a trademark. Since you seem to feel like you are the only expert here, let me be clear.

A trademark, trade mark, or trade-mark[1] is a recognizable sign, design or expression which identifies products or services of a particular source from those of others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher or on the product itself. For the sake of corporate identity trademarks are also being displayed on company buildings.

As someone who works in a marketing capacity for a worldwide media company with more lawyers than anything else, I can assure you that these things are taken very seriously. You can "graphic design" anything to death, but the trademark is specifically what is legally registered by an entity to separate it from competition.

If you want to see viciously guarded trademarks and copyrights, you only need to look to the National Football League in the U.S.

When TOTJO decides to trademark a logo, that will be the only official one whether we use it exclusively or not. It will be the only legally protected mark in the eyes of the law. Until then, it will remain a point of contention.

Coca-Cola can change the colors and designs in it's marketing, but that doesn't make the entire design a trademarked Coca-Cola logo.

When in doubt, look for the ®

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10 years 2 weeks ago #137840 by steamboat28

Senan wrote: ...long post...


Which is why, if you check the other thread I linked earlier, I requested TotJO to register the circle-less logo for trademark purposes as well as the "official" one. To provide them with versatility. #jussayin'

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